Travel in 2026 will be defined by ultra-personalization and a focus on unique, individual experiences, often powered by AI-driven planning tools. Key trends include sustainable travel practices, wellness-focused trips, travel inspired by pop culture, and the continued blending of technology and human connection, with some predicting more animal-friendly amenities and tech-first accommodations.
The gap between budget and premium travel experiences is also expected to widen, according to the The Points Guy.
I'm stick with premium travel marketing. What's ur guess?