Aug '25 • 💬Discussion
“I love myself” (more EGO bull doo doo)
"I love myself" is narcissistic.
There, I said it.
Not because loving yourself is wrong, but because the way it's being taught is complete bull-doo-doo...
Well, at least it's a fertilizer (lol)
Scroll through Instagram and you'll see it everywhere:
"Boss babe energy."
"Self-love Sunday."
"I'm that girl." "I am Him / I am her"
"Alpha male mindset."
"Know your worth, queen."
All of this performative self-love is just insecurity dressed up as empowerment.
It's the ego trying to convince itself it's worthy by shouting about it loudly enough.
Real love doesn't need to announce itself.
Real love doesn't need affirmations or mirror work or daily reminders.
Real love just is.
Right???
Tell me something...
When you love someone deeply, you don't have to work at it.
You don't wake up every morning and tell yourself, "I choose to love this person today."
You just do. Naturally. Effortlessly.
The same is true with yourself.
If we have to convince ourselves to love ourselves, you're still operating from the belief that you're separate from love.
You're still treating yourself as an object that needs to be loved by a subject.
But here's what I've realized:
You can't love yourself because there is no "yourself" to love.
There's just love being what you are.
All this "boss babe" and "alpha male" energy is just the ego trying to feel better about itself.
It's insecurity wearing a mask of confidence.
It's fear pretending to be power.
It's separation disguised as self-love.
When someone has to constantly tell you how confident they are, how much they love themselves, how alpha they are - that's not love.
That's the ego desperately trying to convince itself and everyone else that it's worthy.
But love doesn't need to prove anything.
Love doesn't need to perform.
Love doesn't need to be earned or developed or practiced.
Love is what you are when you stop pretending to be human and realise we are god!
When we stop trying to love ourselves and start recognizing that we ARE love, everything changes.
You stop needing external validation because you're not looking for love outside yourself.
You stop performing confidence because you're not trying to convince anyone of anything.
We stop playing the "boss babe" or "alpha male" character because you don't need an identity to feel worthy.
This is what opens you up to real success.
Not the fake confidence that needs constant maintenance.
Not the performed self-love that requires daily affirmations.
But the recognition that you are already what you've been seeking.
The self-love industry wants to sell you techniques and practices and daily routines.
But love isn't something you do.
It's what you are when you stop doing everything else.
What would happen if the ego stopped trying to love you and started recognizing that you are love?
What would happen if the ego dropped the trying, the performance and just existed as what you are flaws and all!
What would happen if you realized that the worthiness you've been trying to build is actually what you've always been?
We are here to stop the fake love narrative and start being love. It's time we peel back the onion of positive thinking and techniques
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“I love myself” (more EGO bull doo doo)
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