Hi everyone, my name is Miroslav and I am very happy to join this community and learn from its members.
Why am I here? My wife owns a travel agency here in Bulgaria and I am helping her get momentum and go from self-employed to a real business with 2-3 travel agents working for the agency. I know the drill, as far as every business works the same way: we need more leads that we can convert into more sales that will bring us more revenue that will give us more budget for ads that will bring in more leads etc.
What am I looking to learn? I have background in the travel industry, but its from 13 years ago and my skills are pretty rusty. I want to learn what works now - in terms of different ad formats, copys, visuals, hooks, cta's etc etc. I am also looking into dfferent content strategies for the different platforms - meta (facebook and instagram), tiktok, youtube and linkedin.
I hope I will find most of the knowledge in the Classroom section in the group and also that the other members will share their knowledge.
Thank you very much and have a great day everyone.