Here's the 50,000-foot view of the overall process. A lot goes into achieving each milestone, but this will give you an idea of the overall journey and what I teach in the '5 FIGURES IN 90 DAYS' private coaching program.
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Essentially, we are:
- Attracting free subscribers to our newsletter
- Converting those non-paying subscribers to PAYING CUSTOMERS
- Then, after your PAYING CUSTOMERS trust you and your work, we convert them into CLIENTS via a paid online community while continuing to offer the services and products they desire
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MILESTONE 1️⃣: KNOW WHO YOU SERVE (BE AS SPECIFIC AS POSSIBLE)
- Define your target audience (T.A.) - document everything you can learn about them
- Define the problems they face that hold them back from their most desired outcome
- Create your unique value proposition as follows...
"I help (INSERT T.A.) who experience (INSERT PROBLEM) to (INSERT ULTIMATE OUTCOME) without (INSERT SOMETHING THEY'VE TRIED THAT DIDN'T WORK).
HERE'S MINE:
[Tiny Tribes🪶 helps (newsletter writers and publishers) who are frustrated with (not making enough money on Substack) to (generate 5-figure monthly revenues) without (relying on paid subscribers.]
MILESTONE 2️⃣: KNOW HOW YOU CAN HELP THEM (THE ULTIMATE OUTCOME YOU CAN DELIVER)
- Work out your process, system, or formula (SOLUTIONS) and document each one
- Choose the problem/solution set that provides the most immediate relief for your T.A.
- Create an opt-in piece that you can offer them in exchange for their subscription to your Substack
- Host the PDF on a Google Drive; place the link in your 'Welcome Email' that Substack sends to subs
- Write posts to your subscribers about the problems they face while indicating that solutions exist
- Give away the ideas, but sell the system
MILESTONE 3️⃣: DEVELOP A 'DONE-FOR-YOU' SERVICE OR A DIGITAL PRODUCT (IF YOUR T.A. IS TRYING TO LOSE WEIGHT, STOP SMOKING, ETC.) THAT YOU CAN OFFER THEM
- At first, you will offer this for free to 10 subscribers to get experience and testimonials (if you skip this step, you will fail...trust me)
- A few months later, you can charge for it, usually less than $100 (low risk, low-cost)
- You're not trying to make a lot of $$ with this, but to covert your free subscriber into CUSTOMERS
- For copywriters, it might be rewriting copy from websites, Substack About pages, email sequences
- For coaches, it might be two free coaching sessions to help them establish a plan for redesigning their nutritional plan, revising their dating profile, or whatever you help them achieve
MILESTONE 4️⃣: PACKAGE EVERYTHING YOU KNOW ABOUT YOUR 'AUTHORITY TOPICS'
- We all have topics that we know inside and out
- They come from education, training, or our profession
- These can be broken down into general ideas, categories, and digestible bite-sized course lessons
- To make the most money, you develop a system to teach/share with others who want to learn this information, skill set, or ability via one-to-one private coaching.
- Alternatively, you can create workshops and courses that you teach live via Zoom or via recorded video lessons
- Though they pay less and are more difficult to sell, self-paced courses are also ideas to consider
- 6-lesson mini-courses are a good start (check out our Client Attraction Secrets & Getting Paid To Be You mini-courses in the Classroom)
- Start with a free community and market it to your Substack subscribers and SM followers
- Host some free course mini-courses
- Be helpful and help others succeed
- Over time, as your solution system/program is ready, start a paid community that implements it via private coaching.
- Use the 'Offer Shell' approach I teach in the 5 FIGURES IN 90 DAYS program to retain clients and get new ones started.
Using this sequence, you can make between $10,000 and $99,999 (the five-figure range) per month.
I want to help get you there. 👈🏼