Adding to what was said in the course..
Niching down is BY FAR one of the best things you can do, especially when selling an info / coaching offer
You can speak directly to your target avatar and have them feel like your content is speaking to them. You’ll be more likely to build a loyal audience , even if it’s small. A small, loyal audience outweighs a viral audience of just anybody 1000x
Niching also allows you to be a specialist: think of a GP vs a surgeon. A GP is a generalist- they help everybody and anyone; whereas a surgeon treats a very specific , niche problem , and they are paid like a specialist too.
Niche down to a point where it feels uncomfortable!