Jan 16 • 🤲🏻 Chat
What Is Your Channel?
In our last post, What is a Brand?, we explored a powerful idea: a brand is not your logo, your colours, or your products. It is the meaning people attach to you. Now that we have that foundation, the next step is understanding where that meaning should show up.
This phase is all about choosing the right spaces to communicate with the people who matter. Not every channel is your channel. The goal is to align who your brand is with where your audience already lives, listens, and looks for what you offer.
To open this next step, let’s keep it simple.
3 Questions for You:
- Who is the core person you want your message to reach right now?
- What do they need that your brand can genuinely help with?
- Where do they already spend their time online, and why?
Share your answers in the comments.
Short and simple.
This is where the next level of clarity begins.
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What Is Your Channel?
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