“Please don’t make me discount… it never ends well” 😬💸

Can we talk about offers for a second?

Every time we drop the price, we usually have to quietly shrink what’s included too. Fewer deliverables. Less access. Less range. Less support.

And here’s the thing: when we do that, the buyer isn’t just thinking, “Nice, cheaper!”

They’re also thinking, “Hang on… what am I losing?”

So instead of discounting, I’m leaning more towards value-based offers like:

Keep one clear main price

Bundle what’s included so it feels like a complete, satisfying “meal deal”

If someone needs a lower price, we don’t cheapen it, we reduce the menu and make the trade-off visible

It’s like ordering a plant-based burger combo. You can have the full meal, or you can drop the fries and drink. It’s not worse, it’s just less.

Question for you:

When you think about your own offers, what feels most aligned right now?

A) Keep the price and add a time-limited bonus

B) Keep one main bundle, and offer a “lite” version with fewer inclusions

C) Discount occasionally (and you’re fine with it)

D) You’re stuck between options and want ideas

Reply with A, B, C, or D and tell us what you sell so we can help you shape an offer that feels good in your gut and still makes sales.

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skool.com/thrive-vegan-marketing

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You’ve got the passion, the ethics, and the mission – what you need is marketing that works without selling your soul.

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