The way people look for vegan businesses is changing fast.
They are not always typing short phrases into Google anymore. More and more, they are asking full questions out loud on their phones, like:
“Where can I buy vegan cakes near me?”
“Who sells cruelty-free skincare in Dorset?”
“What’s the best vegan café nearby?”
That matters, because if your website and content are not built around real customer questions, you could be missing people who are already looking for exactly what you offer.
This really matters for the new age of AI searches on things like ChatGPT. People used to do a simple Google search for "vegan cakes Dorset," but now they ask more complex questions. You need to make sure your website is optimized for these complex AI searches.
A few things I think are worth paying attention to:
- Answer real questions clearly on your website and in your content
- Make sure your business location and offer are easy to understand
- Keep your site mobile-friendly and quick to load
- Think less about clever wording, and more about being easy to find
The big shift here is simple: people want quick, clear answers.
The best way to do that is to write detailed blog posts that answer these questions.
Question: Are you writing blog posts so you get picked up in the AI searches?