12d • General discussion
Robotic Sales Scripts
I had to stop writing sales scripts that sounded like sales scripts.
You know the kind.
“Hello, my name is…”
“We specialize in…”
“I wanted to reach out because…
“Do you have a few minutes to hear about our services?”
Baby, they already know you're about to sell them something.
What I'm learning is that a good sales conversation should sound like a conversation.
Not a performance.
Not a paragraph you're trying to memorize.
Not something that makes you panic when the person interrupts you.
I want my team to know:
Who are we talking to?
What problem could they possibly have?
What questions should we ask?
How can we determine whether we can actually help?
THEN make the offer.
People can feel when you're talking at them versus talking with them.
Sales doesn't have to feel robotic.
It can be human.
It can be honest.
It can be service-driven.
And yes it can still CLOSE.
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Robotic Sales Scripts
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