Here’s a simple but powerful content idea that’s working brilliantly for us right now — our Sunday Round-Up Instagram story series.
Each Sunday we post a quick recap of the week:
✅ Number of jobs completed
✅ Services done (gutters, roofs, conservatories, etc.)
✅ Local towns and areas we’ve worked in
At a glance, customers see we’re active in their community, which builds trust and triggers what I call the Jones Effect— people want what their neighbours have had.
We also add direct links to our high-converting landing page, which has a 2-click booking form, keeping it simple and friction-free.
The results have been strong — higher engagement, more DMs, and a steady flow of local bookings from people who feel “everyone around here is using you.”
💡 Try This:Do your own weekly round-up story. List the areas you’ve worked, show quick visuals of the jobs, and include a link to your booking form or quote page.
Keep it local, keep it real, and watch your leads rise.
(the video was the second in line not first)