Objection or a statement of fact? šŸ¤”
Morning everyone.
Bit of a long read for you all this morning but that’s what this is for I guess.
Anyway, I seem to be coming across the same 2 ā€œobjectionsā€ nearly every time I get a hold of a CFO/Financial director.
Scenario 1) give them my pitch and they say ā€œwe’ve already got something in placeā€
I dig into this a bit and ask as Callum, Benjamin and others have told me to and ask if what they mean to say is that ā€œit’s perfectā€ most of the time I’ll get a ā€œyeah it isā€ and then again, I’ll try dig a bit deeper, then go into the whole ā€œso even if there was someone who could do a better jobā€¦ā€ spiel and always end up with a ā€œno, we wouldn’t be interestedā€ - now, the reason I ask and am unsure is because in my mind that is the prospect disqualified, they have solidified their need (rather, lack of) for my product/service. Yet, my management are on my back saying that ā€œI didn’t pitch the productā€ ā€œstop trying to tell them to say that it’s perfect because they’ll just say it isā€ etc etc.
Scenario 2) after the pitch, they turn around to me and say ā€œit’s just not a priority for us right nowā€
Again, I’ll dig into that a bit. Try find out whether it’s a statement of fact or just something to get me off the phone. I’ll say something similar to ā€œcan I ask, what is a priority for you right now?ā€ And from here, I’m not too sure where to take it.
Any suggestions on how to deal with both scenario 1 & 2? The hardest part for me is trying to get the prospect to discover they have a problem for themselves or at least it’s a big enough problem for them to prioritise/invest in solving.
Bonus points for anyone that helps me with this -> I feel like I’ve disqualified the prospect out and done all I can but like I said in scenario 1, management are all over me because of the fact that I’m disqualifying and not even trying to book a meeting with the ones who have been disqualified. Bad management/company? Get out as soon as I can?
Looking forward to the slander/suggestions/mockery in the comments below.
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7 comments
Munro Barclay-Miller
5
Objection or a statement of fact? šŸ¤”
the hang up.
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