America’s Most Undervalued Real Estate Market in 2025

Everyone’s chasing the Sunbelt. But the real cashflow is happening in the Midwest.

I’ve been reviewing data from multiple sources (CBRE, JBREC, Freddie Mac) and talking with operators on the ground in Ohio and Wisconsin - and what’s happening there right now is quietly impressive.

- Ohio home prices are still 20% below the national average but climbed 5.7% last year, with strong rent growth across Cleveland and Columbus.

- Wisconsin’s median home prices are up nearly 10% year-over-year, yet it remains one of the most affordable housing markets in the U.S.

- Institutional SFR portfolios across the Midwest are seeing 96–97% occupancy and 5%+ rent growth, with yields pushing 8–11% in some submarkets.

- Homes are still trading at ~44% of replacement cost, which means real upside remains before the rest of the market catches on.

What I like about this region is its stability. It’s not a boom-and-bust story.

Job growth in healthcare, tech, and education keeps rental demand consistent, and the legal framework is landlord-friendly - which matters more than people realise when managing cashflow.

I think we’ll see a growing reallocation of capital into these kinds of markets over the next 12–24 months.

Quietly, they’re becoming the most logical place for yield-focused real estate investors.

I’m reviewing one portfolio that’s executing on the Midwest right now — happy to share what I’m seeing if you’re exploring similar allocations.

Just shoot me a DM.

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