Oct 10 (edited) • General discussion
Intro + Homework
Hey everyone! My name is Khera, and I'm a makeup + hair artist, beauty writer, and beauty podcaster.
My why is cutting through the noise and overwhelm and making beauty feel lighter, more creative, and a fun contributor to our overall well-being.
My brand pillars are:
- Expertise: After 15 years as an artist, I enjoy sharing what I know and making beauty digestible while educating and equipping people with the information and tools to make informed decisions.
- Enjoyment: Beauty can be a moment for play and expression; there are no rules, and I like to bring that energy when I’m working with clients and when I share information online.
- Ease: This pillar has a double meaning. First, beauty is unique to everyone depending on their lifestyle and their needs. I like helping people find ways to make their routines easy and enhance their lives, not overwhelm their lives. On a personal level, this word is important to me as I enter the next phase of my career and intentionally work towards a life with space for more ease in it.
As for content I’m proud of, I have two pieces:
- The first is a tutorial I made breaking down the blurred lip trend.
- The second piece is a story I wrote for Byrdie explaining what cheek stains are and teaching readers how to use them.
I loved this exercise! It really got me thinking. Thank you, Franchesca; very excited to be here!
9
6 comments
Intro + Homework
skool.com/thebrandisstrong
"The Brand Is Strong" helps aspiring creators hone their voice and find their audience. It’s time to stop making excuses and start making the content!
Leaderboard (30-day)
1
+44
2
+32
3
+32
4
+25
5
+19
Powered by