21d • General discussion
HW Week 1
Hello!! I know I am late (SORRY TEACHER) I have been moving my life from Los Angeles to Tokyo the past two weeks and it's been a lot of unpacking and emotional ups and downs. But I'm finally settled and cannot WAIT to be on this journey with everyone!!
I have been a content creator for a little over 18 months now, but want to start creating longform YouTube content under the name ILUMINATE (Nate is my name, and ILUMI is both to illluminate, Illuminada was my great great aunt's name, and ILUMI in Korean means to be your best self)
My brand's why for ILUMINATE is to spark curiosity and a sense of adventure and activation in myself and others by storytelling my own experiences by trying new things that others may be afraid of or have not heard of before (starting with moving to Japan haha)
My 3 Brand Pillars
Curiosity
Authenticity
Storytelling
This was a piece of content I did that got over 1.5 million views across TikTok and IG that was about working at the richest school and the poorest school in Ohio. Education is something I feel strongly about, and would love to dive deeper into this experience in longform and add in a lot more historical context as to how the children of millionaires can be studying ten minutes away from kids who can't afford school lunch. https://www.instagram.com/reel/DLq5zvYx7eT/?utm_source=ig_web_copy_link&obrf=MzRlODBiNWFlZA==&srtk=MzRlODBiNWFlZA==
So excited to check out everyone's content :)
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3 comments
HW Week 1
skool.com/thebrandisstrong
"The Brand Is Strong" helps aspiring creators hone their voice and find their audience. It’s time to stop making excuses and start making the content!
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