8d • General discussion
Homework 2: Short Form Script & Video
This piece in NPR: https://www.npr.org/2026/10/14/nx-s1-5550974/skincare-scheme-mazal-group-investigation has the beauty industry... riveted. As someone who spends a lot of time with her grandmother (shoutout Mamie), it's gut-wrenching to see elderly people taken advantage of... but this NPR piece is just one example I've seen of a new generation of grifters that see our parents and grandparents as financial fodder. Probably going to post tomorrow as I need to ride the trend wave (NPR posted this last night). Normally don't spend this much time thinking through a piece of content but going back to my pillars of making people think, learn and feel empowered think it's a good piece to touch on.
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Homework 2: Short Form Script & Video
skool.com/thebrandisstrong
"The Brand Is Strong" helps aspiring creators stop making excuses and start making the content, so they can hone their voice and find their audience.
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