A while back, I was watching the staff struggle always coming to me to answer everything. I have had the same problem I'd been looking at for years unlocked for me when I jumped head first into AI coding.
The phone wouldn't stop ringing. The same questions, all day. Hours. Reservations. Whether we had gluten-free options. Whether we delivered on Sundays. The same five questions, answered by a tired host who should have been running the floor.
Multiply that by every small business owner I know. The numbers don't work.
I started looking at AI seriously about 18 months ago. Not the Twitter-thread version. The real version — what could actually answer that phone, take that order, send that email, and not embarrass me in front of a customer.
Here's what I found:
The agencies were too expensive. $5K to $25K to set up something I could replicate myself once I understood it.
The tutorials stopped right before the part that mattered. Every YouTube video walks you through the easy 80% and skips the hard 20% — the OAuth setup, the email integration, the memory system, the actual deployment. The exact stuff that turns a demo into a working employee.
And the AI Twitter crowd was building for other AI Twitter people. Not for operators. Not for someone who runs a restaurant or a service business and just wants the phone answered.
So I built it myself. Took longer than it should have. Made a bunch of expensive mistakes you don't have to make.
But I ended up with something real — an agent that actually does the job. And once I had it working, the lightbulb went off:
This isn't hard. It's just badly explained.
The whole thing — install, OAuth, email, memory, hosting — it can all be taught. Cleanly. Without the jargon. Without the gatekeeping. Without the $25K agency bill.
That's why I started The AI Operators.
This community is for one specific kind of person:
The operator who'd rather learn it than outsource it.
Not because outsourcing is wrong — sometimes it's the right call. But because there's a particular kind of person who wants to understand the thing they're putting into their business. Who wants control. Who wants to know that if their AI breaks at 11pm on a Saturday, they know how to fix it.
If that's you, you're in the right place.
Here's what I promise you inside:
I'll teach you what I had to learn the hard way.
I'll give you the setup walkthroughs nobody else publishes.
I'll drop new agent skills monthly so your AI keeps getting better as the field evolves.
I'll show up. Every day. And answer your questions.
Here's what I'll ask of you:
Build, don't just consume.
Post your wins (and your fails — fails teach the room more than wins).
Help the next person who walks in.
That's the whole deal. $79 a month, cancel anytime, build the agent and keep the agent.
I'm glad you're here. Let's go build something your competitors haven't figured out yet.