Question about podcasting vs YouTube videos — why? 👀

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I did YouTube for about 14 months and when I wasn't getting traction increased to two long form videos a week for about 8 months. Ended up with about 400 subscribers and eventually accepted it wasn't working the way I'd hoped - partly the niche, partly the format, partly just the sheer amount of effort for the return.

Now I'm thinking about going back but doing it differently. One video a week, much clearer niche, building a business alongside a full time job so everything I create has to earn its time.

But as someone like you who is doing podcasting

@Maurice Chism

, I genuinely don't understand the strategic difference. Is it the intimacy? The discoverability? The lower production barrier? The fact that people listen while doing other things?

For someone building a personal brand around a specific niche what made you choose audio over video, or did you try both and land somewhere?

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