Dec '24 • Industry Secrets
Doing something terrifying is the path.
It's the path to a experiencing a massive positive energy spike.
Positioning yourself against competitors.
Becoming memorable.
Standing out.
Growing your audience.
And converting clients.
Doesn't matter what you're afraid of either.
Could be hosting a mini-workshop.
Sharing a personal story.
Making a strong offer.
Posting a bold belief on your profile.
Sharing personal results.
Launching a mini-Youtube channel.
Let me a quick personal experience.
About the first time I decided to host a mini-workshop.
It's me, in my home office, staring at my laptop like it’s a portal to doom.
Why?
Because I decided.
Against all my better instincts.....
To run my first mini-workshop.
In my head, it went something like this:
I’d click “start” on Zoom.
Then I would immediately forget my own name.
Sweating buckets everyone would slowly begin leaving the zoom room...
And I would sit their awkwardly.
Dramatic?
Maybe.
But when you’ve never done something before your brain LOVES to turn up the volume on Worst Case Scenarios.
I always remind clients of this.
Anyway, I planned this first mini workshop out to the millisecond.
Slides?
Perfect.
Lighting?
Fairly decent.
Script?
Practically memorized.
But the FEAR?
Oh, the fear was still loud and clear.
It felt like that first day of school—you know, when you’re just praying no one notices how nervous you are (but somehow, everyone can tell).
Fast forward to workshop day.
It’s 9:59 AM and the workshop is set to begin in seconds.
There's no turning back now.
The idea crossed my mind a few times.
Maybe I could pretend my wifi went down?
I thought about that potential excuse to not show up at the last minute.
But deep down I knew.
I needed to show up.
That my next level of growth would require scaling a bigger mountain.
That a mini-workshop was that mountain.
I needed to do this.
Still my brain played tricks on me.
- “What if no one shows up?"
- "What if I forget what to say?”
- "What if someone is a jerk?"
Your brain is always going to try to keep you safe.
Safety normally = things you've already done many times.
That's why to grow you have to STEP into the unknown.
I reminded myself of this concept.
Then it happened: I hit “start.”
And guess what?
People actually showed up.
Real people.
Smiling faces.
Civilians.
Not the devil.
Or some judge.
Nor an enemy from the playground.
One even said in the comments section, “Hi, I’m so excited for this!”
Of course, the first few minutes were challenging.
I had a shaky voice.
Trouble with screen sharing.
And was breathing heavy.
But then, I found my rhythm.
I embraced my nerves.
Employed some self deprecating humor.
And moved into the training segment.
And my attendees were into it.
Asking questions.
Showing interest.
Adding positive comments such as "That is insane."
Or, "I love this."
By the end people were hanging around still.
Several questions came in about my offer.
People wanted more.
I was having fun.
Feeling safe and proud.
I share this story....
Write this long email to you.
On a brisk early morning just past 5am on the west coast.
Because you want to have a big 2025.
Set new personal records.
Serve more clients.
Generate more revenue.
Do more things online.
Which will require....
Facing your fears.
Whether that's making public offers.
Hosting a mini-workshop.
Jumping on a podcast.
One thing I can say....
Is that it's never as bad as you think.
And once you do the thing you know you should do.
You'll have a burst of energy.
Will build momentum.
And position yourself for that next level of growth.
(Because 99% of the world won't take the leap)
So go for it.
Make it happen.
You get outsized returns from doing scary things (as it relates to your business).
Plus it's less crowded.
Always in your corner.
Rooting you on.
Cheers,
5
3 comments
Doing something terrifying is the path.
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