3h (edited) • Valuable Information
Let's Make Your Videography Feel Premium
A big challenge for me is ensuring that the brand that I am building is premium
I tend to hyperfocus on the masses & younger self, as an audience that I create for which makes everything feel cheap
This video really helped me with a couple of very well-made points that I want to share with you here
🔥 3 Key Takeaways
1) Know the person you want to target and give them a story they'd find interestint.
This one is huge, keeping in mind the person you'd want to get attention of.
A lot of creators focus on helping their younger selves with a sloppy unorganized content
I believe that if you want to be premium, you got to elevate your customer avatar
2) Stories, stories, stories.
Throughout the entire video, despite the many points made, we kept coming back to one thing
Stories
Create the world of stories that customers would want, that’s how I took it
I think a great action step, would be to create a story list, so you can create an organized world of them
3) Membership, not product.
He pointed out premium brands that sell products but it almost feels like you're buying a membership
I loved the concept of the product that you buy being almost like a key to a club you want to belong to
And honestly, that’s what I feel like a lot of the successful skool communities do very well
They don’t just sell the benefits of the community like courses and stuff but rather the access to the tribe
This was a great video, and I believe that creating the story list and elevating the avatar we speak to will help all of us build more of a premium feel around our videography
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Let's Make Your Videography Feel Premium
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