Stop the scroll. Hook the viewer. Keep them watching.
🚀 1. Best-Performing Hook Structures (That Work in Any Niche)
🔹 “I didn’t think this would work, but…”
→ Sparks curiosity + relatability
🔹 “You’re doing [common thing] wrong — here’s why.”
→ Creates tension and promises value
🔹 “Here’s what I wish I knew before I bought this…”
→ Builds trust + earns attention
🔹 “This saved me $___ / ___ hours a week and I’m never going back.”
→ Works especially well for affiliate or UGC
🔹 “No one’s talking about this, but it changes EVERYTHING.”
→ Leverages FOMO and exclusivity
🔹 “POV: You finally find a [product] that actually does what it promises.”
→ Trending format that feels native and authentic
🧩 2. Niche-Specific Hook Examples
👨‍👩‍👧‍👦 Family / Parenting
  • “Feeding a family of 6 on $100 a week? Let me show you how.”
  • “This baby item should be illegal — it actually makes life easier.”
  • “POV: You’re a parent trying to save time AND money.”
💸 Finance / Budgeting
  • “If you’re broke and trying to get ahead, do this first.”
  • “How we paid off $30K in debt without living off rice & beans.”
  • “3 money habits that made us rich-ish.”
🍽️ Food / Meal Prep / Grocery
  • “$4 dinner that tastes like a $40 restaurant meal.”
  • “Lazy mom dinner hack: 5 minutes, no stress, kids loved it.”
  • “Don’t buy this unless you like saving time in the kitchen.”
🛍️ Products / TikTok Shop / UGC
  • “This product actually lives up to the hype.”
  • “I tested this so you don’t have to…”
  • “This $30 thing made my mornings 10x easier.”
✍️ 3. Plug-and-Play Hook Generator
Use these templates and fill in the blanks:
  • “Here’s how I [solved problem] without [common struggle]”
  • “What no one tells you about [product/problem]…”
  • “I tried [product/routine] for 7 days and here’s what happened.”
  • “If you struggle with [pain point], you need this.”
  • “This [product] is for people who [desire/result]”
📦 CTA: Bundle This!
🎁 Pair this viral hook swipe file with:
  • A TikTok Content Calendar (daily themes + trends)
  • A Video Prompt Vault (what to post, step-by-step)
  • A Done-For-You Caption & Hashtag Pack
💸 Upsell idea: “Get the Creator Starter Kit — viral hooks, prompts, calendar, and swipe file — for just $27!”
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Joshua Mileham
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Stop the scroll. Hook the viewer. Keep them watching.
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