Oct 3 • Client Communication
Giveaway promotion strategy
Doing a giveaway can be a great way to get it if leads for your business and I get a lot of attention and give people something to share..
Here’s the strategy:
- Giveaway something amazing for free
This thing should be amazing. Maybe you’re gonna give away four weekly sessions or a six hour packet or even a 12 hour package for one person.
You are going to pick a winner for this package, but people are gonna have to enter a drawing to be chosen.
2. Create a list of one to three things they need to do to enter the drawing.
A. Opt into your email list.
B. Tag three friends in the post.
C. Share the post on your story on Instagram and tag us with the #MassageCustoms
3. At the end of the week or two weeks or the month that you promote this
You’ll pick one main winner to win the big offer.
And then everybody else who joins your email list will get a smaller offer
4. The person who wins the big offer I would make it so that they had to do certain things. They’re getting a lot for free here so I’m gonna need social media posts after you actually come in checking in on Facebook allowing me to shoot video and reviews.
5. The people who get the smaller offer will get an email or a text message saying I’m so sorry you didn’t win but I do have an amazing deal for you and then you can give them some sort of special to come in a free half hour no strings attached. $30 off in the next 30 days
Maybe it’s half off the first massage 90 minute massage
Maybe it’s a bunch of bonuses when they buy an hour
Whatever you wanna do, you can be creative here
The goal is to get people on your email list and get people into your location and actually booking an appointment with you.
Once they are there, you can upsell them. You can take them through your process. Do a great consultation. Give them an amazing massage or service. Make a frequency recommendation and get them rescheduled for future appointments.
Downsides: this is a lot of promoting you will have to post about this on social media regularly.
You will need to create an email opt in.
And you will need to do some services for free.
If this is done right though, even though we do some things upfront for free, we make a lot more on the backend with up sales and returning clients.
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Giveaway promotion strategy
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