Sep '25 • Marketing!
Marketing
Google Ads has consistently given me the biggest ROI for my service businesses. When somebody has a service-related problem—plumbing, electrical, or whatever it may be—90%+ of my customer base goes straight to Google to find the solution. That’s why it’s crucial to make sure you or your business shows up there.
My second-best ROI? What I call “carding trucks.” I’d go to places like Wing House, Hooters, gun shows, and diesel truck hangouts, placing business cards in the windowsills of trucks.
This single tactic alone produced six figures in revenue—with nothing but time and business cards. (Pro tip: use high-quality cards that won’t stick to the glass if it rains… ask me how I know 😂).
On the flip side, I once handed out 1,000+ cards at the world’s largest RV show and got almost zero ROI.
Takeaway:
Some things work amazing for one business and flop for another. The key is testing broadly (shotgun approach), then doubling down on the one or two strategies that really hit.
What’s been the most unexpectedly effective marketing tactic for you?
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