Charge Your Worth
A customer called me because his RV air conditioner wasn’t working.
After two hours of diagnosis (which I billed for), I found the real culprit: a bad thermostat.
Here’s the thing… if this were a house thermostat, the job might be $400–$800. But as a mobile service, I can:
  • Charge a premium.
  • Bill real-time for diagnostics (weather, travel, location, etc. all add complexity).
I charged my service trip fee, two hours of diagnostic time, and a small card fee. The customer was happy to pay because:
  • He didn’t have to replace a $3,200 AC system.
  • His AC was up and running.
  • He got time back with his family in a cool, comfortable RV.
👉 I didn’t sell him a thermostat. I sold him the outcome of that thermostat.
That’s what charging your worth looks like.
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Joe Lange
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Charge Your Worth
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