11d • General discussion
Week 3
Content plan for the week
🔥 WEEK 3 – OBJECTION HANDLING + MYTH BUSTING (MIXED SERVICES)
MONDAY – REEL (BROWS – PAIN FEAR)
Hook:
“Does brow PMU hurt?”
Clips:
- Client laying down (calm)
- Numbing cream application
- You working (soft clips)
- Client relaxed / smiling after
Text on screen:
“Most clients say it’s way easier than they expected”
Action steps:
- Keep the vibe calm, not clinical
- Show reassurance, not intensity
- This removes the biggest barrier instantly
TUESDAY – CAROUSEL (LIP BLUSH – MYTH)
Hook:
“Lip blush won’t make your lips look like this…”
Slides:
- Hook
- “Not bright pink forever”
- “Not lipstick 24/7”
- “Not harsh or overlined”
- “That’s fresh results…”
- “Healed = soft tint”
- “Enhances your natural lip colour”
- “Subtle, wearable, everyday”
- Healed result
- CTA: “DM ‘LIPS’ to chat”
Action steps:
- Use a natural healed photo (this matters)
- This is about correcting expectations
WEDNESDAY – REEL (SKINCARE / MICRONEEDLING – FEAR)
Hook:
“Is microneedling actually safe?”
Clips:
- Sterile setup (tools laid out clean)
- Gloves on
- Treatment in progress (controlled, calm)
- Post-treatment glow
Text on screen:
“Done properly = controlled + safe”
What to say (optional voiceover):
“It’s not about the tool, it’s about the technique”
Action steps:
- Show hygiene + professionalism
- This builds serious trust
THURSDAY – STORY (OBJECTIONS – DIRECT)
Story flow:
- “The 3 things people worry about before booking…”
- “Pain”
- “Looking too much”
- “What if I don’t like it?”
- Answer each quickly (video clips)
- Final:“Which one is stopping you?” (question box)
Action steps:
- Keep it honest, not defensive
- This is where people open up in DMs
FRIDAY – REEL (EYELINER – MYTH)
Hook:
“Eyeliner tattoo doesn’t have to look like this…”
Clips:
- Overdone / harsh example (or mimic)
- Quick transition
- Soft lash enhancement close-up
Text on screen:
“Soft > harsh. Always tailored.”
Action steps:
- Focus on subtle results
- This removes the “too much” fear
SATURDAY – CAROUSEL (AESTHETICS – OBJECTION)
Hook:
“I don’t want to look frozen…”
Slides:
- Hook
- “Biggest fear I hear daily”
- “Looking fake”
- “Not feeling like yourself”
- “Here’s the truth…”
- “Good aesthetics ≠ obvious”
- “It’s subtle, controlled, tailored”
- “You’ll still have movement”
- Natural result
- CTA: “DM ‘FRESH’ to chat”
Action steps:
- Keep tone reassuring, not pushy
- This is emotional selling
SUNDAY – STORY (SOFT SELL – REAL TALK)
Story flow:
- Selfie video:“Most people sit on booking for months…”
- “Not because they don’t want it”
- “But because they’re unsure”
- “That’s completely normal”
- Final:“If you’ve been thinking about it, just message me — no pressure 🤍”
Action steps:
- Keep this very real + calm
- This converts quiet watchers
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Week 3
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