Hey Spark Tank Family!
I hope your new year has been off to a wonderful and productive start!
Lately, I’ve been upping my book count with the help of ChatGPT and Hoopla (free access to digital library books).
One of the books that really made an impression on my thinking pattern last year was Hooked by Nir Eyal. It provides excellent insight about creating habit-forming products, so your customers don’t just buy once, but they integrate it into their life routine increasing their Lifetime Value (LTV).
This month, I want you all to think about which moments in your customers lives are or could be habits and how your product or solution can be a helpful addition to inspire or perpetuate that?
Here’s the CEO-level study guide I created with the help of ChatGPT for anyone who is ready to apply this concept in their business.
What books are yall reading this year? Share at least 1 with us in the comments!