Most agents advertise an open house and hope people show up.
Top agents create demand before the doors ever open.
Here’s the play:
- Hold all private showings until the open house.
- Spend the week calling every homeowner in the neighborhood.
- Invite them to see what their neighbor’s home is selling for.
- Ask if they know someone who would love to live in the neighborhood.
- Before you hang up, ask one simple question:
“While I have you, do you have any real estate questions or plans I can help you with?”
Now your open house becomes more than a weekend event.
It’s a listing appointment generator.
You fill the house with neighbors, buyers, and agents while creating conversations that can lead to your next listing.
Assignment: Before your next open house, make 50 neighborhood calls and track how many conversations, attendees, and listing opportunities you create. Then come back and share your results inside the community.