One of the biggest mistakes agents make on social media is creating content that could apply to anyone, anywhere.
If you want more business from your market, your content needs to feel local.
Instead of only talking about real estate, start talking about the community your future clients live in.
This week, create a video about:
- A new restaurant opening 🍽️
- A local coffee shop ☕
- Weekend events happening in town 🎉
- A new business coming to the area
- A neighborhood people should check out
People are already searching for things to do and places to explore. When your content becomes part of those conversations, you naturally put yourself in front of more local consumers.
The goal isn’t just views.
The goal is becoming the person people think of when they think of your city.
This week’s challenge:
Post one local lifestyle video before next week’s coaching call and drop the link below. I’ll review as many as I can and give you feedback to help improve your reach and conversions.