4d • General discussion
Week 9 Call Notes & Recording
SUMMARY
- Participants: Mark Langford, Marcus Rosenthal, and Steve Thomas.
- Marcus and Steve are pursuing fractional consulting opportunities, with a shared focus on converting interest into paid engagements and controlling scope.
- The group reviewed SideHustleDBL’s proposed interface. The main priority is making it easier for users to choose their next step, find existing work, and resume where they left off.
- Mark committed to starting marketing this week while refining the interface in parallel.
RECORDING
ACTION ITEMS
Mark
- Begin marketing SideHustleDBL this week, using the current platform.
- Refine the interface mockups around one decision per screen and easier access to saved work.
- Improve the selected-business experience and the ability to resume where users left off.
- Incorporate clearer testing terminology and AI-assisted decision analysis.
- Preserve existing functions and data throughout the redesign.
- Suggested follow-up: Create a short survey for inactive participants. This was recommended but not explicitly committed to.
- Goal for next week: Have marketing underway and a more focused interface proposal ready for review. No numerical marketing target was set.
Marcus
- Meet with the Future Farms founder and fractional CFO to discuss the proposed paid engagement.
- Present the $5,000, two-month, 40-hour proposal and clarify deliverables.
- Put any agreed engagement into a written contract with explicit scope and time limits.
- Complete the early-next-week discovery call with the cleantech prospect.
- Advance current prospects toward paid consulting commitments.
- Use those conversations to refine positioning and determine whether to create a consulting webpage and targeted LinkedIn post.
- Goal for next week: Establish whether current prospects will pay and move viable opportunities toward defined engagements. No specific closing target was set.
Steve
- Recontact all five commission-only prospects with a revised hybrid proposal.
- Offer a smaller time commitment and consulting fee where appropriate.
- Follow up with the two existing prospects and speak with the two new contacts.
- Strengthen the pitch using case studies and examples of value beyond sales commissions.
- Define scope and availability boundaries for new engagements.
- Goal for next week: Develop at least three legitimate new prospects and revisit all five previously declined opportunities.
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Week 9 Call Notes & Recording
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