You’re Spending Money on Social Media… but Not on the Part That Builds Your Business.

Many of you are dropping $100 or more every week across Instagram, Facebook, TikTok, and YouTube—but not on the side that actually grows your visibility, your audience, or your income. You’re investing in impulse buys, entertainment, and convenience… while the very platform you’re scrolling on is waiting for you to use those same dollars to put your message in front of the people who need you.

Imagine taking that SAME $100 and using it to promote a post, boost a reel, or push your live stream to a targeted audience. That’s not risky—it’s strategic. That’s how you increase reach, test your messaging, validate your offer, and put your brilliance in front of thousands of people who already care about what you do. Even a $20 promotion can test a message, validate an offer, and show you what people actually respond to.

Marketing isn’t magic—it’s placement. When you put your content where your people are already scrolling, the algorithm becomes your assistant instead of your obstacle.

So let me ask you…

If you took one week of your “scroll-and-spend” budget and used it to promote your business,

• Who would you target?

• What age range would you focus on?

• What interests would you select to attract the RIGHT people?

Drop your answers below. Let’s get intentional.

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