🎙️ STOP "PLAYING HOUSE": New Podcast Episode is LIVE!

Are you building a business or just an expensive hobby?

In this week's "Deep Dive" audio overview, we unpack a horror story every entrepreneur needs to hear: The $4,000 "Ghost Launch." We are breaking down the case study of Zack Liu, who spent 6 months building the "perfect" product—missing bedtimes and skipping dinners—only to realize he built a solution for a problem that didn't exist.

Why you need to listen today:

The "Play House" Trap: Learn why coding, designing logos, and picking color palettes is often just "productive procrastination" used to avoid the scary work of asking for a sale.
The 24-Hour "Smoke Test": How to validate your idea with $0 and no website before you write a single line of code or spend a dime on inventory.
The "Erica" Strategy: Hear how one founder sold out her product in just three weeks by selling the "destination" before she ever built the "bridge."
The Validation Engine: A walkthrough of the Zapier + HubSpot automation blueprint used to log customer feedback and "willingness-to-pay" signals while you sleep.

Your 24-Hour Challenge:

The only thing worse than failure is a "Ghost Launch" where no one even sees your work because you were too busy building in a vacuum.

Listen to the Episode (10 mins) below.
Grab the "Validation Instructions" in the Classroom to access the GPT prompts and the "Money Test."
Send 10 DMs before you go to bed tonight. Reach out to people in your "watering holes" and start the conversation.

The risk isn't in taking action—the real risk is losing 6 months of your life trying to force a product that the market is already rejecting.

👇 Listen to the episode here and drop a "VALIDATED" in the comments once you've sent your 10 DMs!

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