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Brianna Hall
Apr 7 •
General discussion
Jerry Durham on breaking down the systems behind what actually drives revenue in a PT practice.
What You’ll Learn in This Episode:
Why the front desk is the most undertrained and underleveraged role in your practice
The real reason patients don’t show up and why it has nothing to do with demand
How broken intake, verification, and communication systems quietly kill revenue
What “Arrive, Pay, Stay” actually means and how it impacts your bottom line
The gap between patient experience and revenue cycle performance
Why most practices lose money before the first visit ever happens
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Jerry Durham on breaking down the systems behind what actually drives revenue in a PT practice.
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