Jan 3 • BUSINESS PATHS LIBRARY
PATH 3: PRODUCTISED TEMPLATES / DIGITAL PRODUCTS
**Who this path is for**
People who want to create once and sell many times—courses, templates, guides, tools, or resources.
**What problem it solves**
People want solutions but can't afford (or don't need) one-on-one help. You package your knowledge into a self-serve product.
**How money is made**
You create a digital product and sell it repeatedly. Examples:
• Notion templates: $20–$200
• Online courses: $100–$2,000
• Canva template packs: $10–$50
• Business playbooks: $50–$500
Revenue = (number of sales) × (product price)
Example: 100 sales/month × $100 product = $10,000/month
**What you need to start**
• Expertise in something people want to learn or use
• Ability to package knowledge clearly (videos, PDFs, templates)
• Basic tech skills (Google Docs, Canva, Notion, Gumroad)
• Marketing channel (social media, email list, or organic traffic)
• 10–20 hours to create the product
**What progress in 30–90 days looks like**
• Days 1–30: Create MVP version of product, set up sales page, price it
• Days 31–60: Promote to warm audience, make first 5–20 sales
• Days 61–90: Refine based on feedback, increase marketing efforts
**Reality check (Hormozi-style)**
Most digital products fail because creators build before validating demand. You'll spend weeks making something no one buys. Start by selling the idea first (pre-orders, deposits, or beta access). If no one bites, don't build it. Also, this path requires marketing—products don't sell themselves.
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PATH 3: PRODUCTISED TEMPLATES / DIGITAL PRODUCTS
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