Jan 2 • BUSINESS PATHS LIBRARY
PATH 2: CREATOR-TO-CLIENT (CONTENT → LEADS)
**Who this path is for**
People who enjoy creating content (writing, video, podcasts) and want to attract clients or customers through organic visibility.
**What problem it solves**
Businesses and individuals struggle to find trustworthy experts. You build authority through content, and people come to you pre-sold.
**How money is made**
You create content consistently on platforms like Instagram, LinkedIn, YouTube, or TikTok. Your content attracts your ideal customer. You sell:
- Coaching or consulting
- Digital products (courses, templates, guides)
- Services (done-for-you or done-with-you)
Revenue = (audience size) × (conversion rate) × (average transaction value)
Example: 10,000 followers → 2% conversion → $500 product = $100,000/year
**What you need to start**
- Willingness to show up publicly (face or voice)
- Ability to create content 3–5 times/week
- A clear niche and message
- Basic content creation tools (phone + free editing apps like CapCut)
- 5–10 hours/week to start
**What 30–90 days of progress looks like**
- 0–30 days: Post 30+ pieces of content, find your voice, test different formats
- 31–60 days: Start getting DMs, comments, and engagement—respond to every one
- 61–90 days: Convert first 1–3 customers from content audience
**Reality check**
Most people quit after 10 posts because they don't see results. Content takes 6–12 months to compound. You'll post to crickets for months. But if you stay consistent, this is one of the most scalable paths. If you can't handle rejection, invisibility, or long timelines—pick a different path.
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PATH 2: CREATOR-TO-CLIENT (CONTENT → LEADS)
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