5d • General discussion
Getting Clients
Over the last 6 years I've built my business by word of mouth but recently I decided to start posting on LinkedIn and I’ve noticed something and I wanted to share it with you.
Almost every message I get isn't from a potential client. It's from other bookkeepers — hoping to network with me, hoping I'll pass along work, hoping to connect.
And I get it. I really do. But it made me start paying attention to how people are actually trying to get clients right now, because there seem to be a few very different approaches:
1. Posting content and hoping the right person sees it.
This is what most of us default to, myself included. It's the least scary option — no one has to look you in the eye and say no. But it's also the slowest, because nobody's actually required to respond to you.
2. Commenting, engaging, cold DMing.
A step closer, but still mostly aimed at other bookkeepers and business coaches, not at actual potential clients. Safe, but a long shot.
3. Reaching out directly to a specific business owner or referral partner.
The one that actually works fastest — and the one almost nobody does, because it's the only one where someone has to say yes or no to you personally.
Here's the thing I keep coming back to: I used to sell life insurance, and our whole method was researching small businesses, driving there, and walking in to talk to the owner. I did the research part every time. The walking-in part? Some days I'd pull up, panic, and drive away without ever going inside.
I wasn't lazy. I was busy the whole time — researching, planning, driving. But none of that could ever turn into a client. Only the conversation could.
I think a lot of us are doing the online version of that right now. Posting, commenting, researching, planning — all of it feels like prospecting. But if no specific person has to answer you, it's not quite the same thing.
So I'm curious… be honest with me:
In the last couple weeks, how have you actually been trying to get clients? And if you're being really honest, how many of those were things where a real person had to say yes or no to you directly?
No judgment here — I've sat in that parking lot too. Just want to know where everyone's actually at.
0
0 comments
Getting Clients
powered by
skool.com/the-profitable-bookkeeper-1347
A community for moms ready to build a real bookkeeping business from home — clients, income, and support. 🙌🏻
Suggested communities
Powered by