6d • Worth Your Time
Is the PM role actually dying?
A report dropped this week from 1,500+ CPOs that's making some noise.
The headline: the traditional Product Manager role will be obsolete by 2030. Product Builder roles — hybrid PM and engineering — grew 10x in a year. PM roles in SaaS declined 70%.
70%.
Here's my take after 25 years in this industry:
The role isn't dying. It's shedding its skin.
Every few years someone announces the death of the PM and what actually happens is the weakest version of the role disappears and something stronger emerges.
What's going away is the PM who manages process, attends meetings, and writes tickets. What's staying — and getting more valuable — is the person who can think across the whole system, own outcomes, and build real relationships with engineers and customers.
That's always been the job. AI is just accelerating the reckoning.
What do you think? Does this feel like noise or does it land differently when you look at what's happening inside your own organization?
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Is the PM role actually dying?
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