When the paradigm shifts, everyone goes back to zero.

These nine words from futurist Joel Barker should make every business owner stop and think.

The Swiss watch industry learned this the hard way. They invented the quartz crystal watch in the 1960s, then dismissed it.

Didn't even patent it.

They were so certain they knew their market, so stuck in their paradigm, they couldn't see the future.

Result? 60,000 of 65,000 Swiss watchmakers lost their jobs.

Think about AI right now. Think about the changes happening in your industry at this very moment.

Watch this video. It might be the most important 5 minutes you spend on your business this week.

QUESTION: What paradigm might you be stuck in that you can't even see?

And what would happen if that paradigm shifted tomorrow?

Drop your thoughts below.

5:00

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