May 4 (edited) β€’ πŸ“ŒTips
πŸ“ŒYouTube Tips
With our SA is Lekker community, Tamsin and I are focusing on YouTube.
Today, I’m sharing a few tips we’ve picked up along the way from the gurus β€” lessons that make the journey lighter, more practical, and a lot more fun.
πŸŽ―π—•π—˜π—¦π—§ π—¬π—’π—¨π—§π—¨π—•π—˜ 𝗦𝗛𝗒π—₯𝗧 π—Ÿπ—˜π—‘π—šπ—§π—›
Ideal: 20–35 seconds
Reason: Enough time to educate
πŸ–Ό π—§π—˜π—«π—§ 𝗙𝗒π—₯ π—§π—›π—¨π— π—•π—‘π—”π—œπ—Ÿ (π—©π—˜π—₯𝗬 π—œπ— π—£π—’π—₯𝗧𝗔𝗑𝗧)
YouTube thumbnails need:
  • 3 to 5 words max
  • Bold curiosity
  • Easy to read
πŸ† π—§π—œπ—§π—Ÿπ—˜ 𝗦𝗧π—₯π—”π—§π—˜π—šπ—¬ (π—§π—›π—œπ—¦ π— π—”π—§π—§π—˜π—₯𝗦 𝗠𝗒𝗦𝗧 𝗒𝗑 π—¬π—’π—¨π—§π—¨π—•π—˜)
YouTube titles need keywords + curiosity.
#️⃣ π—¬π—’π—¨π—§π—¨π—•π—˜ π—›π—”π—¦π—›π—§π—”π—šπ—¦
Use only 3–5
Rotate
⏰ π—•π—˜π—¦π—§ π—§π—œπ— π—˜π—¦ 𝗧𝗒 𝗣𝗒𝗦𝗧 𝗒𝗑 π—¬π—’π—¨π—§π—¨π—•π—˜ 𝗦𝗛𝗒π—₯𝗧𝗦
Business audience best windows:
Monday to Friday
βœ… 12:00 PM – 2:00 PM (lunch learning scroll)
βœ… 6:00 PM – 9:00 PM (after work watch time)
Saturday:
βœ… 10:00 AM – 12:00 PM
Sunday:
βœ… 6:00 PM
πŸš€ π—¬π—’π—¨π—§π—¨π—•π—˜ π—£π—’π—¦π—§π—œπ—‘π—š 𝗙π—₯π—˜π—€π—¨π—˜π—‘π—–π—¬
Minimum:1 Short per day & 1 Long per week
Ideal: 2 Shorts daily if repurposing
YouTube rewards consistency heavily
πŸŽ₯ π—ͺ𝗛𝗔𝗧 π—žπ—œπ—‘π—— 𝗒𝗙 π—©π—œπ——π—˜π—’π—¦ π—ͺ𝗒π—₯π—ž π—•π—˜π—¦π—§ 𝗒𝗑 π—¬π—’π—¨π—§π—¨π—•π—˜
  1. ➜ educational quick tips
  2. ➜ business productivity hooks
  3. ➜ before/after
  4. ➜ dashboard demo snippets
  5. ➜ pain point callouts
YouTube likes slightly more educational posts.
⭐ π—¦π—˜π—–π—₯π—˜π—§ π—¬π—’π—¨π—§π—¨π—•π—˜ π—šπ—₯𝗒π—ͺ𝗧𝗛
  1. 1. Do not upload the exact same captions than other social media platforms.
  2. 2. Use YouTube-native SEO. That is what gives shelf life.
You can do it!
𝗣𝗦: What’s the best tip you’ve learned on your content journey?
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2 comments
Pat Van Schalkwyk
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πŸ“ŒYouTube Tips
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