With our SA is Lekker community, Tamsin and I are focusing on YouTube. Today, Iβm sharing a few tips weβve picked up along the way from the gurus β lessons that make the journey lighter, more practical, and a lot more fun.
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Ideal: 20β35 seconds
Reason: Enough time to educate
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YouTube thumbnails need:
- 3 to 5 words max
- Bold curiosity
- Easy to read
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YouTube titles need keywords + curiosity.
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Use only 3β5
Rotate
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Business audience best windows:
Monday to Friday
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12:00 PM β 2:00 PM (lunch learning scroll)
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6:00 PM β 9:00 PM (after work watch time)
Saturday:
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10:00 AM β 12:00 PM
Sunday:
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6:00 PM
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Minimum:1 Short per day & 1 Long per week
Ideal: 2 Shorts daily if repurposing
YouTube rewards consistency heavily
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- β educational quick tips
- β business productivity hooks
- β before/after
- β dashboard demo snippets
- β pain point callouts
YouTube likes slightly more educational posts.
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- 1. Do not upload the exact same captions than other social media platforms.
- 2. Use YouTube-native SEO. That is what gives shelf life.
You can do it!
π£π¦: Whatβs the best tip youβve learned on your content journey?