CASE STUDY: Justin Welsh - How he made $2.3M+ with his newsletter in 2023.

We'll cover:

✅ Justin's essential branding.

✅ How he optimizes for engagement.

✅ The best tactic for driving passive sales.

✅ 5 specific sections Justin uses that YOU can too

And much more!

Let's dive in 👇🏼

1️⃣ HEADER BRANDING

Branding is one of the biggest differences between other forms of email marketing and newsletters.

Remember:

Every newsletter is an email.

But not every email is a newsletter.

2️⃣ BRANDED SIGNATURE

Your branded signature comes at the end of your newsletter, just before your PS section.

This is CRUCIAL.

Your audience subscribes to tons of newsletters.

Remind them who it’s coming from!

3️⃣ SINGLE OPTIN

Double Optin can cut your subscribers by 20-40+%.

When you sign up for Justin's list he instead optimizes for engagement with his welcome email.

4️⃣ WELCOME EMAIL

Your welcome email should be optimizing for three different things:

1 - Get them to reply / move you to primary inbox.

2 - Tell them what to expect.

3 - Get them to click. All of these things will help you continue landing in their inbox.

5️⃣ PS SECTION

If you have something to sell, your PS Section is one of the most powerful places to do it in your entire email.🤯

Did you know a large percentage of readers actually skip to the PS Section?!

You'll notice the copy he uses can be found in many of the top creator's newsletters.

It's a gentle nudge towards your products.

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