293 million TikTok views in 2025. 25+ posts a day. Now I’m sharing what I’ve learnt.
I’m Lucy Palmer, Social Media Manager for one of the fastest-growing beauty brands in the UK. I create, test and analyse content every day, and The Lucy Method is where I’m sharing the strategies behind it.
Whether you’re a creator, aspiring social media manager, business owner or simply want to grow online, this is where you’ll learn how to create content that people actually want to watch.
Inside, I’ll cover:
✨ Viral content and scroll-stopping hooks
📈 Growing views, reach and engagement
🔥 Trends and content strategy
📊 Understanding your analytics
💡 Finding endless content ideas
🎥 UGC and content creation
💻 Social media management
🧠 Building your own recognisable style
No generic advice. I’m sharing the real strategies, lessons, mistakes and ideas I’ve learnt from managing social media at scale.
Learn how to think about content, not just what to post.
Welcome to The Lucy Method. 🤍