The “Marketing Is Broken” Myth (And Why It’s Not)
Mindset shift: Marketing didn’t break. Consumer behavior evolved.
Stop blaming algorithms, platforms, or “the economy” and start recognizing what actually changed:
  • Attention is fragmented
  • Trust is earned slower
  • Buying decisions are made emotionally before logically
👉 New belief: Marketing now rewards clarity, relevance, and consistency—not volume.
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Lisa Balthaser
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The “Marketing Is Broken” Myth (And Why It’s Not)
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