It’s actually simpler than you think.
👉 Laughter happens when the brain recognizes… and resolves a disruption.
You set a pattern and break the pattern. Their brain catches up.
👉 That moment = the laugh.
And here’s why this matters…
If a joke doesn’t work, it’s usually not because: ❌ you’re not funny
It’s because:
👉 there was no surprise or
👉 it didn’t make sense
This is what I teach.
Not stand-up comedy.
Not stand-up comedy.
👉 The science and strategy of humor.
How to:
- connect faster
- engage better
- be remembered
Because when they laugh…you win.
If you want to learn how to actually do this and so much more.
👉 Join my free Skool community where you can learn, connect, and grow.