Why do people laugh?
It’s actually simpler than you think.
👉 Laughter happens when the brain recognizes… and resolves a disruption.
You set a pattern and break the pattern. Their brain catches up.
👉 That moment = the laugh.
And here’s why this matters…
If a joke doesn’t work, it’s usually not because: ❌ you’re not funny
It’s because:
👉 there was no surprise or
👉 it didn’t make sense
This is what I teach.
Not stand-up comedy.
Not stand-up comedy.
👉 The science and strategy of humor.
How to:
  • connect faster
  • engage better
  • be remembered
Because when they laugh…you win.
If you want to learn how to actually do this and so much more.
👉 Join my free Skool community where you can learn, connect, and grow.
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Matt Kazam
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Why do people laugh?
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