Fear is nothing more than a state of mind
In startups, fear shows up in two forms.
There’s the fear of the unknown—will the idea work, will customers care, will funding show up?
And then there’s the fear we carry within us—old scars of failure, rejection, or not feeling “enough.”
This is where Rocío Pérez’s Identity Alchemy resonates: transformation happens when we rewrite the stories we tell ourselves.
As founders, the real work isn’t just testing the market—it’s reshaping our identity so fear becomes fuel.
👉 Which fear have you had to alchemize on your journey?
Order the Book now: https://lnkd.in/gxJ9WX-G
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David Favela
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Fear is nothing more than a state of mind
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