May 13 • Strategy
The ABC’s of Opening a Business… and the Letters You Forgot
Have you ever felt like you’re doing everything right… But nothing’s moving?
I’ve been there.
When I started, I thought launching a business was a vibe. Create a logo, spin up a website, post a few times on Instagram, and boom—clients rolling in.
Except… they didn’t.
Because success isn’t a vibe. It’s a checklist. And every missed task is like a hole in the bottom of your boat.
So, let me hit you with the brutal reality:
If business success had an alphabet…
How many letters have you actually completed?
A — Apply for your LLC or business license.
B — Build and verify your Google Business Profile.
C — Claim your Bing Places for Business listing.
D — Design a professional logo (or buy a premium template).
E — Establish a business bank account.
F — File for an EIN with the IRS (for taxes and banking).
And that’s just the first six letters.
Most people quit before they even hit M. Meanwhile, the winners? They finish the list:
They verify their listings. Launch their website—messy but live. Set up their CRM even when there are no leads yet. Print their business cards, even if they don’t feel “ready.”
And by the time they hit Z?
They’re running retargeting ads and closing deals in their sleep.
H — Hook up Google Analytics to your website.
I — Implement a simple CRM to manage leads (even a free one).
J — Join relevant local business directories (Yelp, Chamber of Commerce, etc.).
K — Kick off your first small paid ad campaign (Google or Meta Ads).
L — Launch your website (even if it’s just a one-pager to start).
M — Make social media accounts on at least 2 platforms.
N — Name and secure all your social media handles (even if you’re not active yet).
O — Open a Stripe or Square account to accept payments.
P — Print business cards (or digital QR code cards).
Q — Quickly set up Google Search Console to monitor your website’s health.
R — Register your business on review sites (Trustpilot, Yelp, etc.).
S — Set up an email marketing platform (Mailchimp, ConvertKit, etc.).
T — Turn on automated appointment or sales funnels (Calendly, HighLevel, etc.).
U — Upload your first Google Business post to start building presence.
V — Verify all your online listings for consistency (name, address, phone).
W — Write and publish your first blog or LinkedIn article to build authority.
X — eXecute a customer feedback survey to gather testimonials early.
Y — YouTube—record and upload your first simple intro video.
Z — Zero in on your lead sources and start running retargeting ads.
So… which letter are you stuck on?
Because the only thing standing between you and momentum… is the alphabet you haven’t finished yet.
Finish the alphabet. That’s where freedom lives.
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The ABC’s of Opening a Business… and the Letters You Forgot
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