1. What kind of world do you want to build?
I've got sci-fi, fantasy, and historical fiction going at the moment.
2. Why are you building it?
Story/novel writing. At least at the start (and I hope to get back there), at the moment it's kinda gotten away from me and the details are maybe getting in the way of actual writing. But I'm having fun and isn't that what a hobby is about?
3. How do you want this process to feel?
I don't really know. All of the above? I'll probably have a better idea once everything really gets going.