What does your personal branding say about you as a speaker?

One of the most important lessons I’ve learned in business is that people like doing business with people, not logos or faceless companies.

For professional speakers, this is doubly true—you are the face of your business.

Your brand is you, and separating the two is nearly impossible.

Some speakers get hung up on things like logos or colors, but personal branding goes far beyond visuals.

Your brand is the association people have with you—what you stand for, the problems you solve, and the value you bring.

And this is why choosing a niche is so important.

When you’re known for solving one specific problem, prospects can easily associate you with that value.

Being associated with multiple topics doesn’t help you—it makes you look like a dabbler.

For example, I used to be known as Cam, the accessibility guy.

It was clear, simple, and memorable. Replace “accessibility” with your area of expertise, and you’ve got the foundation of your brand.

I know some speakers fear that picking a niche will pigeonhole them, but that’s the wrong mindset.

Being the go-to expert in a valuable area will always serve you better than trying to appeal to everyone.

Personal branding is about creating clarity and differentiation in a crowded market—like public speaking, where the barriers to entry are so low that anyone with a voice can call themselves a speaker.

This clarity extends to your demo reel.

In just a few minutes, your reel needs to show who you are, what problem you solve, and the audience you serve.

Without a clear message, your brand loses impact.

Building a personal brand is like planting a tree—you should’ve done it 10 years ago.

But the second-best time to start is today.

It’s tough work, but creating a strong association in your audience’s mind between you and quality is invaluable.

I know because I’m on this journey myself.

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The Frequent Speaker

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