I got 326K+ views (and 463 new followers)
If you’re branding your business as a personal brand
(meaning you’re the face of it) —
then you need to add “local expert” to your marketing.
✅ It’s the easiest content you can create
✅ It builds trust fast
✅ It positions you for partnerships + visibility
Social proof:
— One of my post about Things to Do in Atlanta pulled 222,000+ views
— Another about a $14 adult kids meal hit 104,000+ views and brought in 341 new followers
Travel content is great.
But local content keeps you searchable, trusted, and top-of-mind year-round.
When you become the local expert, doors open:
→ Local partnerships
→ Tourism board collabs
→ You get known in your own city
Drop your city below
and I’ll give you a few content ideas to run with.
PS: I’m rolling out a weekly marketing plan and the first one is all about becoming the local expert.
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44 comments
Olivia Fortson
7
I got 326K+ views (and 463 new followers)
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