Oct '25 • Instagram Strategy Tips
Instagram's NEW PRIORITIES For Growth
Here’s a quick breakdown of what IG used to reward vs. what it’s prioritizing now so you can stay ahead of the curve:
Old Instagram:
- Post Saves were the golden metric to hit the Explore Page and go viral.
- Hashtags were your go-to strategy for discoverability.
- All formats performed relatively equally — carousels, reels, static posts.
- No Collab options other than IG Live.
- Growth was slower, and visibility was often limited to your own audience.
New Instagram Priorities:
- Post Shares are now the most powerful engagement metric.If your content gets shared, it gets pushed. Period.
- Recommendations now rely on SEO, meaning keyword-rich captions and bios matter more than hashtags.
- Reels are still dominating. IG has seen creators explode their reach just from leaning into them consistently.
- DMs are where the real engagement happens. More conversations, conversions, and connections are happening in the inbox than in the feed.
- Collabs are a must! Use the collab feature to double exposure and boost your reach by tapping into other audiences.
Hope this helps!
xo
Hols
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Instagram's NEW PRIORITIES For Growth
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