The Content Shift
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The Content Audit: Does Your Content Actually Sell
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What to Expect
Step 1 — Gather your last 30 days of content
Step 2 — Score each post against one question
Step 3 — Add up the mix
Step 4 — Find your effort leaks
Step 5 — Decide what to keep, cut, and connect
Step 6 — Set one rule for the next 30 days
Apply it on each Platform
The Short Version