Oct 7 • 🗣️ General Discussion
Perfect Patient Journey
Main Clinic Constraints Summary
- Team competition: Chiropractors view each other as competitors rather than collaborators, limiting shared learning and continuity of care.
- Misalignment: Chiropractors and CAs (clinic assistants) are not working in sync — messaging to patients about care plans, direct debits, and wellness goals is inconsistent.
- Direct debit uptake after initial care phase: Few patients are on recurring membership plans, leading to unstable cash flow and weaker retention longterm.
- Reception energy: CAs are kind and caring but often express “complainy” or low energy to clients, which affects the clinic atmosphere and patient perception.
Overall:The clinic needs clearer alignment, stronger team communication, consistent messaging around care and membership, and a more positive, unified culture to support long-term patient retention and growth.
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Perfect Patient Journey
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