Know the Leak...
Let me share a secret —
No copy is perfect, and no copywriter is a perfect copywriter.
Every piece of copy has some flaws — even yours right now.
So here’s a simple trick question to check if your copy will actually convert 👇
Ask yourself (as the reader): “What’s in it for me?”
If your copy answers that in the first 2 lines, congratulations — you’re on the right track.
If not, go back and fix it.
Make your copy about the reader, not a selling machine for yourself.
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4 comments
Nikhil Kardam
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Know the Leak...
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